OSOI, launched in November 2016, is a Women's contemporary bag & shoe brand, based in Korea.

The brand name 'OSOI' means slowly and not rushing in Japanese.

OSOI wants its customers to keep their own pace even if it's slower than everyone else. 

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Their collection is designed to express individuality and style with many conceptual silhouettes.

With the designer’s background in architecture, OSOI develops its own multi-functional hardware which is known as the ‘BROT series’. 

Their conceptual silhouettes are characterized by unique folded edges for a distinctive look.

And in each collection, they try to bring a variety of new materials and colors within the series in explorative forms.